But don't worry templates and software is one thing and proven success is another. So you will also find detailed information from proven internet marketing experts.

How to begin to make your own web site? First you need a plan in order to make your own ecommerce  or small business web site. To help you with your plan we have  formulated a series of questions to help you focus your new web site for success. click here to go to our web site planning page. If you already have a business and a basic business plan that's great. If you are starting a brand new business and need help with a basic plan then click here to go to our sample business plan page. There you will find advice, free tools and more to guide you. Your basic plan and your web site specific plan will compliment each other as you move forward toward your new web site.

When you are finished with the web site planning page and business plan page come on back and let's get going on the next phase of your new ecommerce web site.

How will I get people to visit my web site? This is the big question for every web site owner. No visitors no success, on the internet it is just that simple.

How will people find your web site? The world wide web is like a giant beach and just putting up a web site is like throwing a grain of sand on that beach you are virtually invisible among the millions of other grains of sand. But it doesn't have to be that way. You can reach your target audience if you know how. (target audience, is a marketing term for the people you want to reach, to sell to; or get your message to. For more marketing terms and definitions go to our web site planning page.)

Let's see what three noted experts have to say about getting visitors to come to your web site and web site success in general. Ken Evoy , Danny Sullivan and Dr. Ralph Wilson are well known internet marketing experts who have established track records of success on the internet. To read about them click on their names above.

 Ken Evoy
"..when people search for information they turn to search engines, like Google ,Yahoo or MSN,  the words they use to describe what they are searching for are called keywords..." when these keywords are found by the search engines they bring up your web site. This is a generalization of how search engines work. Their method of finding and listing web sites is much more complex. They use what are called algorithms. (for a definition of algorithms go to our FAQ page) ...to go through all the masses of information contained in millions of web sites and then provide the information which best matches the query.""..information, information, information is what the internet is all about."

"..... a successful ecommerce web site, is one that gets the product, service, or message to your target audience, the people who want your product, message or service. To do that you need to use the search engines and to do that successfully you need to optimize your web pages for the search engines. And what search engines want is good useful content."

Danny Sullivan

"..to me quality content is the bedrock to success. If you have a firm foundation, good material that also makes use of the key terms you want to be found for, everything else only adds to helping it succeed.""...algorithms change and search engines come and go...good content pleases people, people then link to it and links are enduring. They'll keep you flying in the long run."

Dr. Ralph Wilson

" ...Real estate brokers tell us of three important factors in appraising a particular piece of property. They are, in this order: location, location, location. Translate to marketing your business on the Web and these become content, content, content. For business Web sites, it usually means information. "

"an example follows....

• Welcome page which also tells about his business
• A list of 60 coins he feels would be of wider interest
• An order form

He advertises his website to the basic search engines, and after a few weeks, if he searches hard, he can find Riggnor Coins under the words "coin collector". He gets a few hits, sells a few coins. But mainly he wonders: What's wrong? The answer is found in a word: Content. "

From what these three experts say content or good information is what is needed to make your new web site more than just another grain of sand on the beach of the world wide web. Content and proper use of the search engines is the ticket to success. You need to optimize your web site's pages with keywords about your product or service that the search engines will recognize and then return the results to the web surfer who seeks the information. But How?

Let's see how the elements of the web site go together and then produce the desired result.

Content (information)

This is what the web site contains. The words that makeup the information you include on your site. This is very important, why because, remember what the experts said, the way your web site reaches your target market is through the search engines and they hunt for content, like pigs hunt truffles. No content the search engine walks away and your web site never shows up to web suffers. Don't be fooled into thinking you can just plug in some keywords and bang you will have content. It's been tried, the search engines are too smart for that. They have ways to weed out keyword spamming. In fact they can even ban you if they think you are keyword spamming them. (for more in depth information on this topic
 click here)

We have help for you if you need it. A free E-Course that helps you write for the net. It comes in PDF form and can be downloaded to your desktop. To take a look click here, Need help creating content for your web site try this free ebook click here

keywords (part of your content)

These are a part of your content but they also need to be used properly for them to achieve maximum value in your web site. If you read the articles recommended below about keywords you will understand how important they are. Also you will see how to analyze them for high value and how to use them correctly on your web site.

 keywords and how they work  here are some detailed free articles click here

Analysis ( of your keywords and their search engine appeal)

 A free resource for doing this job is ,this offers a free trial and allows you to see what demand there is for various keywords you are using in your web site.

Yahoo keyword selector tool is a tool that is also free and can be found at Overture.com in the advertising tool section. This will allow you to see the search popularity of your keywords. It also offers a bidding tool to help you evaluate the competition among other similar web sites.

An all in one free tool that offers great information and help you is "SEARCH IT" click here see how it works. This is a product developed by Sitesell.com, you will see a pop under ad but the tool is totally free and one of the most useful resources out there.

Search Engine Optimization

This is the process of making your web pages appealing to the search engines. A whole industry has sprung up around this process charging big money. But you can be successful without the expensive fees if you use a few tools that are available to you. Here is a link to several free articles This link takes you to Search Engine Watch,

http://searchenginewatch.com/

Also if you want even more information on the search engine process another location at the same web site run by Danny Sullivan is this one

Search Engine Watch Webmasters

It provides more free information from the experts on the hows and whys of the search engines.

Ok, you have all the elements, you have your plan, general and specific, you have a good amount of expert advise and resources to draw upon. Now It is time to select a web site builder so you can combine all of the elements and actually make your own web site.

What web site Builder is best for you? How to choose...click on the statement below that best describes you.

1. I have no time to build my own web site I need help.

2. I can build my own web site with some step by step guidance.

What you need to know about selling products online from your web site.

If you have decided to sell any type of product online then you are going to need answers to most if not all of the questions listed below. Click here to find some answers.

• What is an online store ?
• How to find payment system providers?
• How to set up a merchant account?
• Which are the best payment systems for my business?