A BRIEF BIOGRAPHICAL KETCH OF DANNY SULLIVAN

Resume: Danny Sullivan
Calafia Consulting, Senior Partner,
June 1996 - Present
I provide website consulting services, ranging from site conception and
planning to internet publicity. In particular, I specialize in the field
of internet search engines. I write and speak on this topic extensively,
as further described below.
Search Engine Watch, Editor,
June 1996 - Present
I created and continue to maintain the highly-regarded Search Engine
Watch web site, which is a guide to how internet search engines operate.
As part of my work, I author the monthly Search Engine Report
newsletter, which goes out to over 130,000 readers. I also produce the
session content for the popular Search Engine Strategies conferences in
the United States and the United Kingdom. The conferences focus on
search engine marketing issues.
Freelance Writing
Beyond my work for Search Engine Watch, I've written for a variety of
publications, as time allows. Below are some major articles:
Search Alert Columnist
Yahoo Internet Life, April 1999-May 2001
Hunt for the ideal search engine
The Guardian, July 27, 2000
Avoid The Void
Online, May/June 2000
Weblife: Search Engines
The Guardian, Jan. 20, 2000
Crawling Under The Hood
Online, May/June 1999
The AltaVista Search Revolution, 2nd Edition
Osborne, April 1998 (was technical editor)
Getting Off The Beaten Track
Searcher, October 1998
Get Search Engines To Put Your Site First
Internet Magazine, July 1998
Keyword Customers
Revolution, June 1998
Search your site easily
Internet Magazine, Oct. 1997
How to get to the top of the list
Internet Magazine, July 1997
Seek and ye shall find an audience for your banner...Maybe
Revolution, June 1997
Supercharge Your Web Searches
NetGuide, May 1997
Search Engine Solutions for Your Site
NetGuide, Dec. 1996
Speaking & Training
I have spoken widely on the topic of search engines, in addition to
organizing the hugely-successful Search Engine Strategies conferences. I
conduct training on using search engines and the internet in general.
Below are some of the places I've spoken outside of Search Engine
Strategies:
Microsoft Research
Evaluating Search Engines
August 2003
Internet Librarian 2002
Keynote: Trends In Web Search
November 2002
WebSearch U
Search Engines: Getting Under The Hood
September 2002
Internet Librarian International
Keynote: Evolving Internet Technologies: Web Search Engines
March 2002
NPR/PBS Online Summit
Search Engine Optimization
February 2002
Internet Librarian 2001
Keynote: Evolving Internet Technologies: Web Search Engines
November 2001
Guardian Small Business Solutions
Getting Traffic To Your Web Site
October 2001
Internet Librarian International & Libtech '01
Keynote: Search Engines: What’s New & Hot, or Maybe Not
March 2001
Trademarks in Cyberspace 2000
Search Engines & Trademarks
October 2000
9th UKOLG Biennial Conference
The State Of Search Engines
July 2000
Merrill Lynch / Henry Blodget Teleconference
The Search Market, Inktomi and Google
June 2000
Web Commerce 2000
Working The Search Engines: Making It To The Top
May 2000
Infonortics Search Engines Conference
Web search engine trends
April 2000
Spring Internet World 2000
Improving Your Search Engine Ranking
April 2000
Internet Librarian International & Libtech '00
Keynote: Search Engine Trends
March 2000
E-Commerce For The Smaller Business
Making It Easy For Customers to Find Your Website
March 14, 2000
Builder.com
Search Engine Secrets
December 2000
Internet Librarian 99
Keynote: Web Tool For All
November 1999
Fall Internet World 1999
Improving Your Search Engine Ranking
October 1999
3rd Institutional Web Management Workshop
Getting Your Web Site Listed
September 1999
Web Design World
Search Engine Secrets &
Getting Hits: Making Your Site Magnetic
July 1999
Bear Stearns Teleconference
Inktomi: Still A Search Leader
June 1999
UK Online Users Group
Future Developments With Search Engines
May 1999
Infonortics Search Engines Conference
Portalization and Other Search Trends
April 1999
Spring Internet World 1999
Improving Your Search Engine Ranking
April 1999
New Media Age Congress
Grassroots Marketing: Tapping Into Free Traffic
April 1999
Internet Librarian International & Libtech '99
The Dark Side Of Search
March 1999
Fall Internet World 1998
Improving Your Search Engine Ranking
October 1998
Previous Occupations
Maximized Online, General Manager,
January 1995 - June 1996
I oversaw the day-to-day operations of a 7 person website development
company. My duties included client consultations, site planning, art
direction, press and promotional relations, hiring and fiscal review. In
addition, I authored sales materials explaining Internet technical
issues. Sites created include Calavo Avocados and the Santa Ana Zoo.
Orange County Register, Graphics Reporter,
January 1994 - January 1996
I worked with artists to tell stories through informational graphics. I
gathered material through interviews and research, then outlined a
proposed graphic for review with an artist. I then wrote copy for the
graphic. I produced a wide variety of feature and breaking news
graphics, ranging from the OJ Simpson murder trial to the inner workings
of a nuclear power plant.
Los Angeles Times, Editorial Researcher
September 1989 - January 1994
I reported and researched informational graphics for the city desk of
the Orange County Edition. In addition, I wrote a weekly column on
traffic issues, answering questions sent in by readers.
Awards and Distinctions
1999 Tenagra Award Winner: I received the Tenagra for Individual
Contribution to Internet Marketing. The Tenagra Awards are the Internet
marketing industry's oldest peer-review awards program.
The Network: I was added in January 1999 to The Network, a Who's Who of
the Internet that was produced by the former Industry Standard magazine
Society of Newspaper Design: Ten awards ranging from silver to award of
excellence for informational graphics produced. I also spoke at national
conventions on informational graphic reporting.
Investigative Reporters and Editors: I authored an article on low-tech
computer assisted reporting, explaining how to make use of spreadsheets
for daily reporting. I also spoke on spreadsheet use and graphic
reporting at several conventions.
Education
University of California, Irvine: B.A. in English, June 1988
Major: English, Emphasis in Writing
Minor: Political Science