Questions to help you with your web site
THIS PAGE IS HERE TO HELP YOU ANSWER QUESTIONS THAT WILL
HELP YOU LAY OUT A CLEAR PLAN FOR YOUR NEW WEB SITE
ANSWER THE QUESTIONS BELOW
WHAT?
What are the goals for your web site? Are you selling a product or a service?
Are you providing information? Before you begin your web site design you need to
know exactly what you want the site to do. My web site will be the best web site
for buying and trading used widgets on the internet. Or the best place to learn
about growing heirloom tomatoes.
WHOM?
Whom do I want to visit my web site? This question is very important. It
determines the type of language and writing style you will
use and where and how you will advertise your web site. Describe your target
audience. Are they Dad's that coach little league or
stay at home Moms? look for commonalities with your target audience. Such as
income level, education level, tastes and hobbies.
WHO?
Who is my competition? This important for a business as well as an
informational web site. Do some research and see what other people are
doing. Can you do it better? do you have some unique elements that they
lack? How are they attracting visitors? that last one is key. No
visitors your web site fails. Your message, product or service will not
be found by the people you are trying to reach. ACTIVE OR PASSIVE? What action do you want your visitors to take? Will they be active or passive?
Will they fill out a form and buy a product? ,will they take part in an online poll? leave feed back and comments, or simply read
the information you present and leave.
WHY?
Why is your web site needed? Make this
detailed and clear. This expands upon the first question, Why is your web site better, different, unusual.
IF YOU HAVE CLEAR AND WELL DEFINED ANSWERS TO THE ABOVE QUESTIONS YOU ARE
READY TO DEVELOP A DETAILED PROFILE OF YOUR TARGET AUDIENCE OR CUSTOMER. WHY?
BECAUSE THIS IS WHERE YOUR TRAFFIC WILL BE COMING FROM. YOUR TARGET AUDIENCE IS
YOUR TRAFFIC. YOU NEED TO FIND OUT WHERE THEY HANG OUT ONLINE AND OFF LINE, WHAT
IS THEIR AGE, EDUCATION, ALL THE DEMOGRAPHICS YOU CAN DIG UP. REMEMBER PEOPLE GO
TO THE INTERNET TO FIND INFORMATION AND DO RESEARCH NOT TO LOOK FOR YOUR WEB
SITE. BELIEVE ME A GLITZY WEB SITE WITH FLASH GRAPHICS AND VIDEO WILL NOT GET
TRAFFIC.
LETS LOOK AT AN EXAMPLE FROM REAL LIFE. TAKE A LOOK AT IBM COM., AMERCIANEXPRESS.COM OR EVEN YAHOO.COM., ALL OF THESE
ECOMMERCE WEB SITES ARE IN THE TOP
PERCENTILE OF TRAFFIC RANKING ,AS CERTIFIED BY ALEXA. (A SERVICE THAT CERTIFIES WEB
SITE TRAFFIC RANK) THESE WEB SITES ARE PROVIDING WHAT THEIR TARGET AUDIENCE
SEARCHES FOR WITH LOADS OF INFORMATION.
OK IF YOU HAVE YOUR TARGET AUDIENCE PROFILE COMPLETE YOU ARE READY FOR THE
SECOND MOST IMPORTANT ELEMENT, A MARKETING PLAN. THIS PLAN WILL LIST ALL
THE TYPES OF MARKETING YOU WILL USE TO GET YOUR ECOMMERCE WEB SITE NOTICED. THIS NEED NOT
BE HUGELY EXPENSIVE. IF YOU USE YOUR ADVERTISING DOLLARS WISELY.
LOOK AT THE LIST OF ADVERTISING RESOURCES AND TRY TO CHOOSE WHICH ARE
APPROPRIATE FOR YOU.
PRINT ADDS, NEWSPAPERS, LOCAL FREE PAPERS,
RADIO ,TV
CLOTHING/ TEE SHIRTS, JACKETS, CAPS, SPORTS EQUIPMENT, GOLF BALLS, KEY CHAINS
PENS. ETC.
ON LINE, BANNER ADDS, RECIPROCAL LINKS WITH OTHER WEB SITES ,DIRECTORY
LISTINGS, EMAIL,
NEWSLETTER, SEARCH ENGINE LISTINGS. CONTEST, A FREE TOOL THAT PEOPLE CAN
USE ,( A MORTGAGE
PAYMENT CALCULATOR) IT MUST BE APPROPRIATE FOR YOUR SITE. A FREE SERVICE OR
DOWNLOAD OF
A PRODUCT. THIS HELPS PROMOTE BUZZ OR WORD OF MOUTH ABOUT YOUR WEB SITE.
NEWS GROUPS AND ONLINE FORUMS WHERE YOUR TARGET AUDIENCE HANGS OUT.
IN ADDITION YOU MIGHT NEED A START UP
SAMPLE
BUSINESS PLAN click here. Take a look at a basic startup business
plan and also some web site specific plan elements you will ALSO find SOME RECOMMENDATIONS FOR FREE ONLINE TOOLS AND RESOURCES THAT YOU CAN
USE TO HELP YOU WITH YOUR BUSINESS AND OR YOUR ECOMMERCE WEB SITE.
SO NOW WHAT? NOW YOU NEED TO MAKE SOME
CHOICES. Read the reviews and see which solution is right for you. THERE ARE COST EFFECTIVE WAYS TO DESIGN AND BUILD AN
ECOMMERCE WEB
SITE THAT WILL BE SUCCESSFUL.
Option#1
Here we have included reviews of seven do it yourself web site builder options.
click here to read
about them There is also one more choice that combines building with
all the other tools for optimizing your web site and submitting to search
engines, click here to read reviews
for this one.
Option#2
If you choose option #2 then you have no time and need someone to help you who
is affordable and will keep what our experts have had to say fore most in their
minds. There is a resource called the The Certified Webmaster program.
This maybe for you, to check it out
click here
Remember to look for proof that the custom website designer has designed some
web sites that are achieving their goal and are performing well. This is easy to
check using Alexa.com. Just enter the web site's URL and see where they are in
relation to all other web sites.
HERE IS AN INDEX FOR MY ARTICLES
GOOGLE'S ADSENSE A GOOD VALUE FOR SMALL BUSINESS WEB SITES
FIREFOX, BETTER THAN INTERNET EXPLORER?
10
MISTAKES TO AVOID WITH YOUR NEW WEB SITE DESIGN
SEARCH ENGINE OPTIMIZATION ,HOW NOT TO GET LURED INTO SPENDING MONEY ON SERVICES AND SOFTWARE
YOU DON'T NEED
WHY KEYWORDS AND A LINK
STRATEGY WHY THEY ARE IMPORTANT TO YOUR WEB SITE
NICHE
MARKETING NICHE MARKETING THE GOLDEN GOOSE?
BLOGS, GOOD FOR
SMALL BUSINESS WEB SITES?
YAHOO
AND GOOGLE GO LOCAL WITH SEARCHES, WILL IT BE THE
END OF THE YELLOW PAGES?
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