- A MISSION STATEMENT.
- A DEFINITION OF YOUR BUSINESS
CONCEPT, GOALS, STRATEGY,
THE MARKET YOU SERVE, BENEFITS YOU OFFER
- A MARKET ANALYSIS.
ANALYSIS OF
THE KEY MARKET SEGMENTS YOU WILL SERVE
- A BREAK EVEN ANALYSIS
THE UNIT
VOLUMES OR SALES THAT YOUR COMPANY NEEDS TO MAKE ITS EXPENSES EVERY
MONTH.
- PROFIT AND LOSS
A STATEMENT FOR
PROJECTED INCOME AND EARNINGS WHICH IS BASED UPON FUTURE INCOME AND
EXPENSES.
- CASH FLOW TABLE
A TABLE
PROVIDING SOURCES AND USES OF CASH MADE ON A MONTHLY BASIS TO HELP
MANAGE EXPENSES AND RECEIVABLES.
WEB SITE SPECIFIC SAMPLE BUSINESS
PLANS AND ELEMENTS
GOALS FOR THE WEB SITE, MISSION STATEMENT FOR THE WEB SITE, MARKETING
AND PROMOTION OF THE WEB SITE, BUDGET FOR THE WEB SITE, MAINTENANCE PLAN
FOR THE WEB SITE. CHOOSE A PROCESS TO MEASURE RESULTS OF THE WEB SITE
AND HOW SUCCESSFUL IT IS BEING AT MEETING
IT'S PURPOSE . CHOOSE A METHOD FOR TRACKING THE SITE'S ONLINE VISITORS,
UNIQUE VISITORS, ORDERS RECEIVED, AND LEADS FROM EMAILS. DON'T FORGET A
PRIVACY POLICY, AND TO POST IT ON YOUR WEB SITE.
NOW YOU NEED TO BREAK DOWN YOUR OVERALL BUSINESS PLAN INTO THREE
CATEGORIES. MARKET STRATEGY, MARKET TACTICS AND MARKET PROGRAMS.
STRATEGY IS THE WAY IN WHICH YOU WILL REACH YOUR BEST TARGET
MARKET. YOUR STRATEGY WILL CONSIDER YOUR CUSTOMERS' NEEDS, IDENTIFY YOUR
MARKET AREAS AND INCORPORATE YOUR OFFERINGS IN THOSE MARKETS.
TACTICS FOR THAT MARKET SEGMENT CONSIST OF PLANNING YOUR CHANNELS OF
DISTRIBUTION, DECIDING WHICH ARE THE BEST MEDIUM FOR REACHING YOUR
SELECTED MARKET AND MOST IMPORTANT DECIDING ON THE MESSAGE YOU
WILL DELIVER ABOUT YOUR COMPANY, PRODUCT OR SERVICE.
PROGRAMS
ARE THE FINAL ELEMENT IN YOUR MARKETING PLAN. THEY ARE THE SPECIFIC
ACTIVITIES YOU WILL CONDUCT. YOU WILL SELECT FROM YOUR SOURCES SUCH AS ,
DIRECT MAIL, BANNER ADDS, BROCHURES, RADIO, TV, PRINT ADDS ETC. AND THEN
FOR EACH ONE LAYOUT A BUDGET, A MEANS OF MEASURE RING YOUR SUCCESS AND
RESPONSE AND TRACKING FOR EACH PROGRAM. ALSO HELPFUL IS SETTING MILE
STONE DATES. THIS IS SO THAT YOU CAN TRACK EACH OF YOUR PROGRAMS SUCCESS
OR FAILURE AND MAKE DECISIONS ON HOW TO REVISE OR CHANGE THE PROGRAM ,
IF YOU ARE NOT GETTING THE DESIRED RESPONSE. AN EXAMPLE WOULD BE BY
JANUARY 1ST WE SHOULD HAVE RECEIVED AT LEAST A HUNDRED INQUIRES FROM OUR
BROCHURE PROGRAM.
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MORE RESOURCES FOR SAMPLE BUSINESS PLANS
IF YOU STILL NEED MORE HELP WITH
PLANNING, AND MORE SAMPLE BUSINESS PLANS, I RECOMMEND
BPLAN.COM. THIS IS A GOOD WEB
SITE FOR FINDING BUSINESS PLANNING INFORMATION. ALSO THE WALL
STREET JOURNAL'S WEB SITE ,
STARTUPJOURNAL.COM
HAS A NUMBER OF STARTUP BUSINESS RELATED TOOLS. IN PARTICULAR THERE IS A
BUSINESS PLAN TESTER YOU CAN USE TO HELP YOU DEVELOP YOUR OWN PLAN.
INC. MAGAZINE ALSO HAS A VERY GOOD WEB SITE
INC.COM WHICH ALSO HAS ARTICLES AND
FREE INFORMATION.
WEB MARKETING TODAY, IS A VERY GOOD RESOURCE. FIND IT AT
WILSONWEB.COM.
IT HAS ARTICLES AND MUCH MORE INCLUDING AN ECOMMERCE LIBRARY FULL OF ALL
KINDS OF USEFUL ARTICLES AND INFORMATION. MORE HELPFUL ITEMS
BELOW.
FREE
BUSINESS PLAN ARTICLES FROM THE PROS
IF YOU NEED A SPECIFIC SAMPLE BUSINESS
PLAN OR SAMPLE BUSINESS PLANS THAT INCLUDE AN OUTLINE AND WANT A
GUIDE THAT WILL HELP YOU WITH YOUR PLANNING IN DEPTH, I RECOMMEND
PALO ALTO SOFTWARE. THEY HAVE A GOOD WEB SITE WITH OUTLINES AND
HELPFUL SUGGESTIONS. AND IF YOU MUST SPEND MONEY ON BUSINESS PLANNING
SOFTWARE THEY ARE THE MOST COMPREHENSIVE. BUT WITH THE INFORMATION
LISTED HERE YOU CAN CERTAINLY DEVELOP A GOOD BEGINNING FOR YOUR STARTUP
OR WEB SITE STARTUP. I EVEN THINK EXISTING WEB SITES CAN BENEFIT FROM
THE USE OF THE PLANNING INFORMATION PROVIDED HERE.
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